24 September, 2023

Swiggy acquires retail distribution company Lynk to enter retail market

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Online food delivery platform Swiggy on Thursday said it has acquired retail distribution company Lynk Logistics Limited for an undisclosed sum to enter the massive retail market.

Lynk will continue to operate as an independent business post the acquisition led by Co-founder and CEO, Shekhar Bhende, Swiggy said in a statement.

The acquisition will help Swiggy’s entry into the huge retail market with a technology-led distribution platform.

Founded in 2015 by Abinav Raja and Bhende, Lynk is one of India’s largest tech-driven FMCG retail distribution companies.

“Lynk is uniquely positioned in the retail distribution space with their brand-first, tech-led operating model and has demonstrated success with multiple FMCG brands,” said Sriharsha Majety, CEO, Swiggy.

“Our experience in supply chain and logistics gives Swiggy the unique opportunity to help Lynk scale up their offerings and empower retailers to serve their customers better,” he added.

Lynk has a network of more than 1 lakh retail stores across top eight cities. The company has grown 2.5 times year-on-year with improved profitability.

“With Swiggy, we now hope to further accelerate our growth and double down on the tremendous opportunity before us,” said Bhende.

Lynk leverages a proprietary, integrated technology platform to power the entire retail distribution value chain across warehousing, inventory management and logistics operations. It is building a full-stack FMCG retail distribution platform.

sukhmandeep
sukhmandeep

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